With the development of social economy and the acceleration of commodity circulation, the competition between similar products in the same industry is becoming more and more fierce. Enterprises often compete for the target customers not only in quality, but also in technology, style, and brand. The brand competition is the key to a company’s rapid occupation of the market to obtain a large number of target customers.
Mining machinery is an industry that specializes in the production of various mining and mining machinery. However, due to the economic development and increasing consumer demand and considerable profits, many companies have flooded into this industry. However, the increase in business is the target customer market is dispersed, the profit space is shrinking, so that manufacturers often based on the original machinery and equipment on the market to counterfeit production, rather than innovative technology and enhance the technological content. The appearance of a new product on the market was soon copied and copied, and there was a large influx of foreign products and competitive pressures.
The disorderly competition in the domestic market and the slow pace of industrial product updates, and the long cycle of technology upgrades are the keys to restricting the development of the mining machinery industry. How to enable this industry to rapidly increase product value and enhance technological content in order to drive the development of the entire industry to deal with Foreign manufacturers' competitive pressures. It is the primary problem faced by the domestic mining machinery industry.
