With the continuous integration of domestic and foreign markets, China's turntable bearing industry has gradually integrated into the international business community of rotary bearing bearings, involved in a more extensive international turntable bearing market competition. In the first half of this year, our country's turntable bearings were exported to 129 countries and regions in the world, earning US$50306.81 million in foreign exchange, a year-on-year increase of 26.40%. Many of our country's turntable bearing production enterprises have taken exports as an important way to increase profits, improve their visibility and competitiveness, and continue to develop. With the increasingly fierce competition in the international market, how to find a "gold mine" and dig a "gold mine" in the market before the opponent has become the winning hub.
Target North American host market
North America, which is dominated by the United States, is the world's largest producer and consumer of turntable bearings, and the largest market for rotary bearing bearings. The United States currently consumes about 8 billion U.S. dollars per year in the bearing of turntables, and imports more than 2 billion U.S. dollars worth of turntable bearings each year. It is speculated that by 2005, the consumption of turntable bearings will increase to US$12 billion, which will require US$4 billion in imported turntable bearings. According to statistics, the percentage of turntable bearings used in the mainframe market in the United States (mainly refers directly to the mainframe customers) is approximately 52%, and that of general maintenance turntable bearings accounts for 48%. In general, the US automotive industry accounted for 31% of the consumption of moving disk slewing bearings, machinery and equipment manufacturing accounted for 26%, and aerospace slewing bearings accounted for 7%.
The American turntable bearing market is extremely competitive. There are three major forces: First, the American turntable bearing manufacturer represented by Timken controls more than 70% of the rotary bearing market; second, the turntables of several developed countries represented by Japan. Bearing exporters basically controlled the US's market for rotary bearing bearings. The third is the countries in Eastern Europe. They have centralized management and the same foreign country.
The United States has always been the largest market for the export of turntable bearings in China, and its share of exports has also increased year by year. China's competitors in the rotary bearing market in the United States not only have local famous companies, there are many world-renowned companies. The strength and product quality of turntable bearing companies in China are still difficult to compete with. It is still not possible to conduct real competition with the former market. China's turntable bearing exporting companies should discriminate products from individual enterprise departments in the domestic market into the United States before the market or set up joint ventures in the United States to set up their own products directly for the United States OEM experience supporting the development of the market (mainly refers to the maintenance market or via the middle At the same time, we actively compete with the former market.
In addition, in order to deal with the US commercial protectionism, the United States to prevent the United States turntable bearing manufacturing plants repeatedly and repeatedly involving the sale of complaints involving China, in order to further expand the market share of the American turntable bearings, directly into the user's factory, increase profits, the only way out One: It is the cooperation with a US distributor, or setting up a distribution company in the United States alone, to hire Americans who know the market for rotary bearing bearings. As soon as a joint venture is established or an investment is established to establish a sole company, the entry price of the input slewing bearing will not be regarded as the comparative price determined by the "sales", and the price of the final use of the customer will be used as the comparative price. Although it must pay taxes for its profits in the United States, it has the advantages of customer inflexibility, low price fluctuations, avoiding exploitation by importers, rapid understanding of market conditions, flexible operation, and absorption of new technologies.
Consolidate the Asian traditional market
In the Asian market, Japan is the largest market for rotary bearing exports in China. This is mainly due to the fact that its development has focused on high value-added rotary bearings in recent years, and ordinary rotary bearings have mainly relied on entrances. The quality of our ordinary turntable bearing products is comparable to that of Japanese products, and the price is low.
Hong Kong, South Korea, Southeast Asia, and China’s Taiwan have been the re-export commercial sites for turntable bearings in China. The region has become a major processing area for emerging products and labor-intensive products such as micro-home appliances and computers. The export perspective of the slewing bearing is bright. In addition, it should fully display the advantages of re-export commercial distribution centers in the region and the friction between Europe and the United States, as a springboard to gradually tap the high value-added rotary bearing products market in Europe and America.
In the Asian market, China's major export markets for rotary bearing bearings are Japan, Hong Kong, South Korea and Singapore. The most promising markets are the UAE, India, Indonesia and Malaysia.
Rio Tinto Latin America, Africa's potential market
The level of product technology and quality of our country's turntable bearings is very suitable for developing countries and emerging industry countries. At present, China's exports to the developing countries in Latin America, Africa and other developing countries only account for about 5% of total exports. The next few years are just the pivotal period for the transition of the developing countries to industrialization, and their demand for turntable bearings has multiplied. China’s export of rotary bearing products and technology to developing countries is expected to make breakthrough progress. In recent years, China’s exports of electrical and mechanical products such as household appliances, motorcycles, and generator sets have increased significantly in Latin America and Africa. As a result, these regions have become the most promising markets for the export of Chinese rotary bearing bearings. Strength.
The Latin American market is the South American market, because the region's economy, especially the industry, is relatively backward, which determines that the market demand for its rotary bearing is only 3% of the global market. The Latin American slewing bearing market is dominated by Brazil and Argentina. The main demand is slewing bearings for automobiles, agricultural machinery and mining equipment. Brazil accounts for nearly 50% of the market demand in Latin America, and Argentina accounts for 30%.
China's turntable bearing industry developed late on the market for Latin American turntable bearings. The main reason is that the position of the turntable is not good, and its market prospects are not optimistic. In recent years, China’s exports of rotary bearing bearings to the Brazilian and Argentinean markets have increased year by year, and the growth rate is relatively large. Therefore, Brazil, Argentina, Mexico, and Uruguay should be exploited as lurking markets.
The African continent’s industry is close to “desert” and only South Africa is more developed. Therefore, the demand for turntable bearings in the African continent is only 1% of the world. Among them, South Africa is the largest consumer country, with mine-based slewing bearings as the mainstay. The African turntable bearing market is dominated by SKF, FAG and Japan's turntable bearings. In recent years, Africa’s demand for turntable bearings in China, Romania, the Czech Republic, Russia and other countries has increased by a certain amount, and it has begun to compete with Japan, SKF, FAG, etc. for market share. Mainly agricultural machinery, automotive (aftermarket) and mine slewing bearings.
Our country has not seen the African market as a major market. In recent years, China’s exports of rotary bearing bearings to South Africa have seen a large increase, coupled with the marketability of our country’s rotary bearing bearings, and the market’s prospects are promising. It should focus on developing the rotary bearing market in South Africa, Egypt, Nigeria and Tunisia. At the same time, China has a large number of economic and technical assistance projects in the region each year. We should use these assistance ties to cooperate fully with the relevant domestic sectors to open up new markets for the export of Chinese rotary bearing bearings.
Expand the market rate in Europe
The European market accounts for 31% of the global demand for rotary bearings and is one of the three largest rotary bearing markets in the world. The largest demand for rotary bearing in Europe is Germany. Its annual sales of turntable bearings accounted for 45% of the sales of European turntable bearings, followed by Italy, France, and the United Kingdom.
China's exports to Europe account for only about 2% of its market demand, so the potential for development is huge. In addition to inheriting the market of Germany, Italy and the United Kingdom, China’s turntable bearing enterprises should also step up efforts in the development of markets in the Netherlands, Belgium, France and Austria.
Strongly develop the Oceania market
Australia's industrial level is relatively advanced, the demand for turntable bearings is large, the import volume accounts for more than 90% of the consumption, and the market price is relatively inconsistent, so it has greater appeal. However, as a market dominated by mainframes, demand for delivery and after-sales services is high. At present, the export volume of Chinese turntable bearings to Australia is relatively small and needs strong development.
